It’s the season of giving, so make sure you’re giving your members some love! Credit unions are always striving to serve their members to the best of their ability; here are some ideas for how your credit union can show its members its thankful for them.

Member Education

Financial literacy is at an all-time low in America right now, with only 57% of adults considered financially literate, according to Standard & Poor’s Global Financial Literacy Survey. Your credit union can help combat this low literacy problem and improve members’ quality of life by offering education to members. Education could be in the form of webinars, white papers, blogs, newsletters and more. Offering financial education for members is a relatively easy way to show members that your credit union cares about them and wants to help them make better decisions.

Refinancing Opportunities

After recent interest rate decreases, and with rates expected to drop again in 2025, now is a great time to reach out to your members with refinancing opportunities. Refinancing allows members to get a lower monthly payment, freeing up space in already tight budgets. Brining those offers directly to members, rather than letting them search for them themselves, shows members that you care about ensuring they’re getting the best deal possible. Offering refinancing opportunities now, during the holiday season, can offer some much-needed relief to beleaguered members.

Personalized Messaging

Whether it’s to offer personalized product offerings or just to say happy birthday, members appreciate personalized messaging. Personalized messaging shows your members that your credit union cares about them – whether by anticipating needs or celebrating a milestone. These messages could be a text message, email, push notification or even a personalized landing page on your credit union’s website or app. Your credit union will need a robust data warehouse and access to AI-powered modeling in order to identify member segments and generate personalized messaging. Your credit union can build this process itself or partner with a service provider for decreased lift and faster implementation.

Show your members your credit union cares – look into programs and messaging that will help them to increase their knowledge and lower their payments. Even just integrating personalized messaging into your everyday communications with members can have a positive impact.

Bill Lehman is the Chief Marketing Officer at Trellance.