As you finish up your holiday shopping (or online ordering), don’t forget to create your credit union’s wish list! Your credit union works tirelessly to serve thousands of members every day. Now’s the time to ensure you have everything needed to keep meeting member needs and delivering that everyday magic.

1. Analytics Platform

If an analytics platform isn’t already on your credit union’s wish list, it should be. In today’s data-driven world, analytics are essential for monitoring member behavior, identifying cross-promotion opportunities and measuring campaign success. A robust platform helps your credit union make informed, data-driven decisions that enhance member experience.

Look for a platform that includes campaign tracking, member segmentation, loan portfolio monitoring, and customizable dashboards. This ensures you have a real-time view of what matters most—your members. For even more powerful insights, consider a platform that integrates third-party data to maximize your credit union’s analytics capabilities.

2. Cloud Solutions

Shifting your credit union’s core IT operations to the cloud opens the door to increased processing power, improved security and access to cutting-edge technologies like AI and machine learning. The cloud offers your members faster processing, better security and greater access.

Migrating to the cloud also ensures your credit union stays operational during continuity events, such as a blizzard or power outage, helping your members access their funds whenever they need them. Adding a cloud transition to your wish list this holiday season can make your credit union more resilient and efficient.

3. Talent Services Provider

Having the right team in place is always a priority, and this year, a talent services provider can help you achieve that goal. Talent services streamline the process of finding specialized skills for critical projects, whether it’s for audits, core system updates or other key tasks.

With a trusted partner, you can tap into the expertise you need, allowing your in-house team to focus on day-to-day operations and strategic initiatives. This is one holiday wish that could help your credit union tackle projects and goals it’s been putting off.

Serving your members is no small feat, and having access to the right people, technology and support can make all the difference. By adding an analytics platform, cloud migration and talent services provider to your credit union’s wish list this season, you’ll ensure your holiday season is not only merry but bright.

Bill Lehman is the Chief Marketing Officer at Trellance.