• Penetration
  • Activation
  • Usage
  • Retention

Marketing Resource Guide

Take advantage of a complete suite of comprehensive marketing resources to reach cardholders at every stage of the member life cycle.

Visa Resources

Visa Online: Your one-stop destination for doing business with Visa.

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MasterCard Resources

Introducing the MasterCard Marketing Center.

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Penetration

Target prospective cardholders and make your message stick with direct mail, statement inserts and eMarketing.

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Activation

Wake up dormant accounts with low-risk programs, effective direct mail tactics and expert guidance.

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Usage

Keep your card top of wallet and keep your members happy with a wide array of marketing programs and tactics.

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Retention

Take measures to build balances and extend your member relationships with proven programs and complete support.

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Penetration

We provide the proven tools, tactics and marketing expertise you need to reach out to members, grow your credit union’s card portfolio and make even more of your member relationships.

Visa In-Branch Credit & Debit Card Marketing Kits

All the tools and training you need to identify and win over Visa members and prospects.

On Demand


MasterCard In-Branch Debit Card Marketing Kit Downloads

All the tools and training you need to identify and win over MasterCard members and prospects.

On Demand


Small Business Card Marketing Materials

Cross sell to your members who are also small business owners, right in their consumer credit card statements.

On Demand


ProDirect® Card Acquisition Program

Save money and add cardholders with start-to-finish management of the acquisition process.

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Activation

With the right marketing mix, you can encourage members to take advantage of a wider range of products, deliver a higher level of satisfaction and give dormant accounts a wake up call.

Activate Idle Accounts with FastTrack™

Target members with promotions and special offers proven to incentivize inactive accounts with targeted mailings.

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Usage

You've worked hard to earn the loyalty of your best members. Now you can keep it growing with proven usage and loyalty rewards programs backed by exceptional marketing plans and program support.

Visa NFL Card Promotion

Leverage Visa's ongoing sponsorship of the NFL and bring national-scale marketing to your credit union.

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ScoreCard Loyalty Program

Offer the leading rewards program in the industry and give your members more for their loyalty.

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ezCardInfo

Help members manage their finances easier.

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Mobile Banking

Encourage members to sign up for your mobile banking solution with eMarketing materials.

On Demand


Mobile Alerts for Pass-Through Users

Increase your market competitiveness by providing cardholders with personalized alerts on their mobile phones.

On Demand


Additional Visa Promotions

Leverage Visa's national promotions such as the Olympics, plus credit, debit and fraud marketing materials.

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Additional MasterCard Promotions

Learn about all of the great resources available to you as a MasterCard issuer.

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Retention

Comprehensive programs and marketing support that provide flexibility to your members, growth opportunities to your credit union and an all-around brighter financial future.

Balance Transfer Promotion

This Campaign is closed, please check back in February of 2017.


Skip-A-Pay Program

Offer a flexible payment option that builds cardholder loyalty and generates additional revenue for your credit union.

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Convenience Checks

Turnkey convenience check programs share the benefits of your card.

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