Achieving $20 Million of Growth in Credit Card Balances in 90 Days with a Credit Line Increase Program
Michigan Schools and Government Credit Union (MSGCU) wanted to improve member credit card usage and ensure all members had access to adequate lines of credit. In order to achieve this goal, they partnered with Trellance Marketing Services and implemented their Credit Line Increase Program. When they set out, MSGCU had a goal of an increase of $10 million in credit card balances; by the end of 90 days, they had achieved a more than $21 million increase. By partnering with Trellance, they were able to exceed their goals and meet member needs.
“I have worked with Trellance on several campaigns in my years as a leader in Lending. I can say that working their team is always a pleasure and they have great turnkey offers that always deliver results. Lastly, the campaigns are always more cost effective than their competitors. I would recommend using Trellance no matter what area your credit union is looking to grow.”
Anthony Artico, Card Services Manager at MSGCU