Analytics in Action: Using Data to Capture Opportunities Created by Rising Interest Rates
RECORDED ON JANUARY 24, 2023
Analytics in Action: Using Data to Capture Opportunities Created by Rising Interest Rates
Rising rates and perceived economic instability may be causing your members stress, but you can let them know that your credit union still has the power to encourage growth and prosperity. Utilizing data analytics, your credit union can glean strategic insights that will allow you to help your members and your community.
This webinar provides use cases that will review:
- Data Platform – Establishing a single source of truth
- Data Quality – Ensure high quality data to know your members better
- Identifying deposit flows (in and out of the CU)
- Discover trends within members by demographics
- Benchmark with other CUs to understand industry trends
SPEAKERS FROM THIS SESSION
Amanda Emery
Descriptive Analytics Product Manager | Trellance
Boris Masip
Chief Marketing Officer | FlowTracker Analytics Inc.