Credit Unions play an essential role in their members’ financial well-being. This session, led by Jen D’Amico from CommonWealth Central Credit Union and Greg Leslie from Trellance, will explore strategies for taking an even more proactive role in solidifying members’ financial health. It all starts with an understanding of a groundbreaking new metric, the Member Financial Health Metric (MFHM). Greg will discuss how the MFHM is calculated, sharing strategies for defining key indicators and establishing benchmarks. Attendees will discover how to rely on MFHM for a variety of initiatives, including the delivery of personalized financial guidance, financial education, gamification and activated participation. Each is critical to the future of financial health, as well as to continuing on “People Helping People” path.